The World Wide Web is an amazing invention. Growing at an exponential rate there are billions of websites on every conceivable topic. Pages can contain any form of media, from plain old text to digital art, photography, spoken word audio, music, animation, video, 3D virtual worlds. The capabilities of what a website can do get more impressive every day.
It’s easy for your website idea to get lost in a maze of features, functions, bells and whistles.
Your website can have all the features in the world, but the only way it can be a success is to have a definite purpose.
If you have an idea for a website, stop and think before you hire a web designer or get busy with the latest web authoring tool.
What is the purpose of your site? Are you conveying a particular message? Selling a product? What are the visitors to your site looking for?
Are you putting on an event? Then the event information should be front and center so your visitors can see at a glance where they need to be this Friday.
Are you selling a product? The first thing your visitor should see is why they need what you are selling.
You only have a fraction of a second to get a person’s attention on the web. Fail to prove your relevance to your visitor’s needs and your potential client will be off to the next Google search result.
If you have an idea for a website, think about everything you want to include and work out what is most important to your visitors. Give everything on your list of requirements a priority and drop anything that isn’t relevant.
This is the foundation of a solid content strategy from which you can design a website that is truly useful to your visitors.
This is the key to a successful website.